Use this call script when speaking with a CAEL learner who is in the pre-enrollment stage. This script will help guide the conversation, assess their English level and goals, and confirm their commitment before recommending the next steps.
1. Welcome + Introduction (3 min)
👩💼 EA:
Hi [Name], it’s nice to talk with you today! I’m [Your Name], and I’m here to discuss the English program with EnGen that your employer (Mention direct supplier e.g. Volt, PCS Wireless, etc. NOT CAEL) is offering YOU. This program is 100% free, fully paid for by your employer. They’re investing in your future because they believe in your potential and want to support you .💪
Thank you for filling out the form shared by (direct supplier). This call is our chance to make sure you're ready for this opportunity. You have access to a free 3-month English program—and if you stay engaged throughout the entire program, you might qualify for 3 more months. Spaces are limited, so we want to enroll learners who are ready to commit.
To get started, I will ask you some questions to help guide this conversation to your needs.
a. Identify the Learner’s Current English Level
👩💼 EA:
“Let’s start with something important! Tell me, what can you do in English right now? How would you describe your current English level?"
EA Note: ✔ Take note of the learner’s current English level.
b. Confirm the Learner’s Main Goal for Joining
👩💼 EA:
"Now, what motivated you to join this program? What’s your main goal for learning English?
Is it for communicating at work, your daily life, your career, getting your GED, or continuing your education?"
Whatever your goal is, we’re here to help you reach it. This is an important step for your future!
EA Note: ✔ Take note of the learner’s main goals. Refer back to their goals throughout to remind them how EnGen ties directly to it.
That’s great! Congratulations on taking advantage of this opportunity from (Mention direct supplier e.g. Volt, PCS Wireless, etc. NOT CAEL).
EnGen is a complete program to teach you the English you need to build communication skills at work, communicate confidently in daily life, and discover new personal and professional opportunities.
You will have access to:
✅ The online platform, 24/7
✅ Real-life English lessons
✅ Live classes and live workshops
✅ A dedicated coach who will be there to support you
2. Commitment Check (2 min)
👩💼 EA:
Now let’s talk about your part in this journey.
📌 Do you think you can spend just 10 to 15 minutes a day — or around 2 to 3 hours a week — to work on your English?
(You don’t have to do it all at once. A little progress every day adds up to big results!)
✅ Would you like to be part of this program and take advantage of this opportunity?
This is about your growth, your goals, and your future — and we’ll be here to guide you along the way.
3. Tailored Recommendation (1–2 min)
Here’s what I recommend for you.
👩💼 EA:
Based on what you shared, I believe the best program for you is:
🎯 [Recommended Program] Platform + [Private Speaking/Private Writing/Group Classes]
This program gives you what you need to achieve your goals, with group classes (8 per month, 30 minutes each) and private classes (3 per month, 30 minutes each) [IF APPLICABLE] included, access to all EnGen content, access to live workshops and a dedicated coach to guide you along the way.
You will receive support at every step of your program, ensuring that your English journey is effective and personalized to your needs.
4. ⚠️ What You Need to Do (2–3 min)
👩💼 EA:
To confirm your enrollment in the program, you must complete the following requirements during the first month of your program:
📌 Platform + Private Speaking → PA + 180 min + 1 private class completed
📌 Platform + Private Writing → PA + 180 min + 1 Writing Workshop submitted
📌 Platform + Group Classes → PA + 180 min + 2 group classes completed
✅ Study at least 2–3 hours a week
📅 Book a meeting with your coach as soon as possible. Remember, your coach will help you clarify your goals, recommend the right courses on EnGen, and support you every step of the way.
These requirements are mandatory to remain in the program. If you don't complete them , your account will be deactivated.
Also:
📧 Check your email regularly — that’s how you’ll receive support and reminders
5. Next Steps
👩💼 EA:
Let’s confirm: your start date is [Start Date], and in a few minutes, you’ll receive an email with more information. Please read this email to prepare to start your program. Next, wait until your start date to receive your account activation email.
You can contact us at this number if you need help with your account activation.
✅Leave a Note in HubSpot, setting the Snippet: CAEL - Pre-enrollment call (assertive approach)
✅Update Group Name in HubSpot: Supplier Name - Platform + Program
✅Set the Next Start date in HubSpot
Last update date: May 16, 2025